---
title: "Writing screenshot highlights that produce usable captions"
description: "Why the screenshot highlights field is different from the app description, and how to write moment-based highlights instead of a feature list."
excerpt: "If two generated screenshots end up saying nearly the same thing, the highlights field usually didn't give the generation enough distinct material."
source_url: "https://appstorehelper.com/guides/screenshot-highlights-field-workflow"
mirror_url: "https://appstorehelper.com/mirror/guides/screenshot-highlights-field-workflow"
section: "Editorial guides for app-store growth teams"
locale: "en"
published_at: "2026-08-08"
updated_at: "2026-08-08"
reading_time: "3 min read"
tags:
  - "screenshot highlights"
  - "captions"
  - "screenshot copy"
  - "project setup"
---

## Direct answer

The screenshot highlights field is a free-text input separate from the app description, and it's specifically what seeds the headlines and supporting copy that appear on generated screenshots. Where the description tells the model what the app does in general, highlights should list the specific moments, features, or outcomes that deserve their own screenshot frame — vague highlights produce vague captions no matter how strong the description is.

## Description and highlights answer different questions

The app description answers "what is this app." Screenshot highlights answers "what should each screenshot frame be about." Reusing the description as the highlights input is a common shortcut, but it tends to produce generic captions because the description was written to summarize the whole app, not to break it into distinct, screenshot-sized moments.

## Write highlights as a list of moments, not a list of features

A feature list ("dark mode, offline sync, widgets") gives the model labels but not the framing each screenshot needs to make that feature land. A moment-based highlight ("sync a note across devices instantly, even offline") gives the model a concrete scene to caption, which tends to produce copy that reads like a benefit rather than a spec sheet entry.

## More highlights than screenshots is fine — fewer is a problem

It's fine to list more highlights than the number of screenshots being generated, since the recipe and generation process select what to prioritize per frame. What creates weak output is the opposite: too few highlights, or highlights so generic they don't distinguish one frame's job from another's.

## Common mistakes

- Copying the app description directly into the highlights field instead of writing screenshot-specific moments.
- Listing feature names without the outcome or moment that makes each one worth its own frame.
- Writing only one or two highlights and expecting a full screenshot set to feel distinct frame to frame.

## Checklist

1. Write highlights as specific moments or outcomes, not feature labels.
2. Don't reuse the app description verbatim as the highlights input.
3. List enough highlights to give each screenshot in the set something distinct to be about.

## Operating rule

If two generated screenshots end up saying nearly the same thing, the highlights field usually didn't give the generation enough distinct material to work with — that's a highlights problem before it's a regenerate problem.