Direct answer
The free plan is built to validate the workflow, not to run production volume: it carries a small lifetime allowance of full generations, enough to test how the product handles a real project from input to output. Pro removes that lifetime cap and moves generation to a per-day allowance instead, with separate per-project allowances for text and screenshot regenerate — the shift is from "try it once" to "use it as a recurring part of the listing production process." Exact current numbers for both plans are listed on the pricing page rather than restated here, since they're configured centrally and can change.
The free plan is a evaluation tool, not a stripped-down Pro
It's easy to read "free" as "Pro with lower limits," but the free plan's lifetime generation cap makes it structurally a one-time evaluation rather than a plan meant for ongoing use. Teams that try to run real production work on the free plan will hit that lifetime ceiling quickly — that's expected, not a bug, because the free plan's job is to let a team decide whether the workflow fits before committing.
What actually changes at Pro isn't just quota size
Beyond larger allowances, Pro shifts the underlying quota model itself: free is a lifetime cap, Pro is a recurring daily and per-project allowance. That structural difference matters more than the raw numbers — a recurring allowance supports an ongoing workflow (new projects, regular iteration) in a way a lifetime cap never can, regardless of how large that lifetime cap is set.
Deciding when to upgrade
The signal to move from free to Pro isn't a specific project count — it's whether the team has validated that the workflow fits how they actually want to produce listing assets. Once that's confirmed, staying on the free plan's lifetime allowance just delays hitting a wall that upgrading removes entirely.
Common mistakes
- Treating the free plan as suitable for ongoing production work instead of evaluation.
- Assuming Pro only changes quota size rather than the underlying quota model (lifetime vs. recurring).
- Delaying an upgrade decision until the lifetime cap is hit mid-project, rather than deciding proactively once the workflow is validated.
Checklist
- Use the free plan specifically to validate the workflow end to end, not to run ongoing production.
- Check the pricing page for current allowance numbers before assuming either plan's limits.
- Decide to upgrade based on workflow fit, not just remaining quota.
Operating rule
Free answers "does this workflow fit us"; Pro answers "how do we run this workflow at real volume" — they're solving different problems, not the same problem at different sizes.