Direct answer
Four project fields do most of the work in shaping generated listing copy: app description, category, brand tone, and competitors. The description gives the model what the app actually does, category anchors it to store conventions and comparable listings, brand tone sets word choice and pacing, and competitors gives it something to differentiate against instead of writing generic category copy. A thin or vague value in any of these four fields is the most common reason a first generation feels flat and needs several rounds of regenerate to fix.
What each field actually controls
| Field | What it controls | Weak input produces |
|---|---|---|
| App description | Feature accuracy, the claims the copy is allowed to make | Vague benefit language with no concrete detail |
| Category | Store conventions, comparable phrasing patterns | Copy that reads off-genre for the section it lands in |
| Brand tone | Word choice, sentence rhythm, formality level | A tone default that may not match your actual brand |
| Competitors | What the copy differentiates against | Generic claims that could describe almost any app in the category |
Write the description like a briefing, not a tagline
The app description field is not the output — it is the input the model reads before writing the output. A one-line pitch ("productivity app for teams") gives the model almost nothing to work with beyond category-level generalities. A few concrete sentences about what the app does, who uses it, and what makes a session valuable give the model real material to turn into specific, defensible claims instead of filler adjectives.
Leave competitors blank and you get generic copy by default
Without a competitor reference, the model has no basis for contrast and tends to fall back on category-standard phrasing — the same claims most apps in that category already make. Naming even one or two real competitors gives it a concrete axis to differentiate against, which is usually the single fastest way to make a first draft feel less generic.
Category should match where the listing will actually live
If the category field doesn't match the app's real store category, the generated copy can pick up conventions and comparison points that don't fit where the listing will actually be read. Keep this field accurate rather than picking the closest-sounding option.
Common mistakes
- Filling the description with marketing language instead of factual detail, which gives the model adjectives to echo instead of specifics to build from.
- Leaving competitors empty and then being surprised the first draft reads generic.
- Treating brand tone as a formality and picking the first option instead of the one that matches how the team actually talks about the app.
Checklist before generating
- Description covers what the app does, who it's for, and one concrete detail a generic competitor description wouldn't include.
- Category matches the app's actual store placement.
- At least one real competitor is named.
- Brand tone matches how the team would describe the app out loud, not a default choice.
Operating rule
Treat these four fields as a briefing document, not a form to get through — the quality of the first draft is a direct function of how much real information they contain.